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Shruti Mishra
Shruti Mishra

Shruti Mishra is the Director of Marketing at Proximity Works, which builds AI for sports, media and entertainment companies. Based in Los Angeles, she spent a decade leading enterprise technology programs before moving into marketing. She joined Proximity in 2021 and now leads its marketing function. She also founded the agency 42px Media and writes about sports, business and tech as The Outsighter.


What Real Madrid’s Seven-Minute Comeback Taught Two Builders About Real-Time AI

Oct 20, 2026

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7 min read

What Real Madrid’s Seven-Minute Comeback Taught Two Builders About Real-Time AI

⚽ Why the story between the scores is AI’s next big play, and who gets to hear it.

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